BEYOND THE FRAME: ART IN THE AGE OF SOCIAL MEDIA

Authors

  • Faisal Jamil Faculty of Arts, National College of Arts, Lahore, Pakistan.
  • Mehwish Shahid Department of Media and Communication, Beaconhouse National University, Lahore, Pakistan.

Keywords:

Social media, contemporary art, digital art, audience engagement, artistic practices, art distribution, cultural consumption, art communities, algorithms, visibility, innovation, case studies, artistic identity

Abstract

In the contemporary art landscape, social media has emerged as a powerful platform that transcends traditional boundaries and redefines the relationship between art, artist, and audience. This article explores how social media has transformed the creation, distribution, and reception of art, emphasizing the implications for artistic practices and cultural consumption. It investigates the phenomenon of digital art, the emergence of new artistic forms, and the impact of social media algorithms on visibility and engagement. Through various case studies, this article demonstrates that social media is not merely a tool for promotion but a significant catalyst for artistic innovation and community building. The findings underscore the need for artists, curators, and institutions to adapt to this evolving landscape and embrace the opportunities it presents.

References

Ahmad, N. R. (2025). Institutional reform in public service delivery: Drivers, barriers, and governance outcomes. Journal of Human and Social Research. https://doi.org/10.52152/jhs8rn12

Ahmad, N. R. (2025). Urban water service delivery in emerging economies: Fiscal sustainability, cost recovery, and governance performance. International Journal of Business Economics and Administration. https://doi.org/10.24088/IJBEA-2025-103005

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Published

2025-08-31

Issue

Vol. 1 No. 02 (2025): Journal of Social Sciences, Humanities and Innovation

Section

Articles

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Copyright (c) 2025 Journal of Social Sciences, Humanities and Innovation

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